Team Snooki's first fight card is coming up this weekend January 28th at the Resorts in Atlantic City, NJ. The fight titled "The Irish Invasion" features the Hyland brothers, Patrick, Eddie, and Paul for a total of 8 fights. After the fight, there will be an after party at a club called Night Fever according to Michael Woods of The Sweet Science and ESPN.
The promotion for the fight has been mainly online where Snooki has a large sphere of influence, but traditional outlets have been utilized including an appearance on The Tonight Show with Jay Leno. The online materials include two "behind the scenes"-type youtube videos focusing on the pre-fight preparations of both the Hyland brothers and Team Snooki Boxing. The videos aren't the worst thing in the world, but they are a little heavy on the dramatic background music. Also, these videos don't have the incredibly high production value of a Fight Camp 360 or a 24/7 series, but on the other hand these videos aren't just a guy carrying a camera around either. In terms of a polished product, it is more toward the Fight Camp 360 end. Even though the videos are only 20 minutes they do tend to drag a bit. Basically if you are bored, you should give them a look.
In terms of on the ground promotional work, it seems like they are doing a decent job. According to the Michael Wood's story, they are looking forward to filling the small venue. The venue at Resorts can hold 1,250 people and they expect to sell around a thousand tickets. You can also watch the fight live streaming at Behind The Ring for the low price of $10. So if you aren't doing anything Saturday night you might want to check out this fight. I hope that this small promotional company does well in their first fight and they attract some good local talent. How great would a rivalry between Lou DiBella and Snooki be?
0 recs | 10 comments
Given that Ramos/Rigondeaux sold 375 tickets (albeit likely at a higher price), selling 1000 for a bunch of local fighters at a small show is pretty damn impressive.
Verklemptomaniac - January 27, 2012
At Resorts no less, which I can’t remember hosting a fight in….ever. That’s usually the casino where they drop off the nursing home field trips.
Brickhaus - January 27, 2012
So...
This is really a thing, huh? This is like… really happening. Weird.
xFenixKnightx - January 27, 2012
Hope she’s successful.
BoxingOutlivesFads - January 27, 2012
That’s pretty cool I guess. I am not impressed by those Hyland guys. 24-0 but I see them getting eaten up amongst the American/Latin American ranks. Either way the guys look like they love to fight, so they’ll probably be around for some time. But I’m just making guesses here, maybe they’re P4P best ever…
RyanSexton - January 27, 2012
The Hylands aren’t much and none is ever going to be world class, but they’re generally decent fun, and they’re not a bad way to start a venture like this.
Scott Christ - January 27, 2012
Chris Christie doens't like Snookie and neither do I.
Boss Man - January 27, 2012
I see this as a novelty, I’ll be very surprised if this thing lasts 3 months after The Jersey Shore is off the air or replaces the original cast.
Clove_art - January 27, 2012
Half of me agrees with you on principle but the thing is she is doing this with her dad and another guy who has some promoting chops. Honestly she doesn’t do much except make videos and get in the limelight. All she has to do is go on a show like Leno, put out a couple tweets, or post on facebook. Let’s not pretend like she’s really doing any of the organizational work.
Waldo Rastel - January 27, 2012
Yeah your right, I feel this is more of a passion project for her father, but I feel as of right now this biggest draw is her name, not the fighters. Unless this business can grow before the limelight dims on Snooki, I feel the the allure of Team Snooki will go away when the general public stops caring.
Clove_art - January 27, 2012
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