Andre Dirrell will be effectively promoting himself with uncle and trainer Leon Lawson Jr from now on. (Photo by Tom Casino/Showtime)
Andre Dirrell has split from both promoter Gary Shaw and manager/adviser Al Haymon, reports Lem Satterfield, and will be fighting under his own promotional banner headed by his uncle and trainer, Leon Lawson Jr.
"This is big to be on your own and to be able to make your own decisions and to know that you've got the confidence of your own team, first and foremost," said Direll, 28, of Flint Mich. "It's a huge step in the game, and it will definitely let me know where my is name in the sport."
This is a pretty sudden move, as just today Dirrell's name emerged as Showtime's favorite to face Lucian Bute on April 14, and promoter Gary Shaw said that Dirrell was ready to step in if a fight between Bute and Carl Froch didn't go through.
It's also a highly questionable gamble from Dirrell, and the question is open as to what this really means.

Dirrell, 28, has no real fan base in Michigan, where the economy is depressed and interest in boxing is overall pretty low. Recent major fight cards in Flint (Dirrell vs Abraham) and Pontiac (Bradley vs Alexander) have tanked, and Dirrell is not well-known overall, far from any kind of star attraction, particularly after sitting out almost two years with an injury that has been questioned by many.
Here's what Lawson Jr said about a potential Bute vs Dirrell fight:
"I feel like Andre will get a fair shake and that there is strong interest in Andre. If we fight Bute, of course, we would want it here in the United States. He's got to come out of Canada sooner or later," said Lawson Jr.
"Canada is only separated from Detroit by the Ambassador Bridge, so Bute's people can drive right across the bridge to come and into the United States to see their champion fight us."
This is why I have serious reservations about this being a wise decision for Dirrell, or maybe it's why I have serious reservations about this meaning that Dirrell is going to look for good fights. Bute does not have to come out of Canada to fight Andre Dirrell. Why shouldn't Dirrell go to Quebec? Bute's the draw, packing 20,000 or so into all of his fights, no matter the opponent. Bute is also the defending champion.
The ONLY way Dirrell is going to draw a major crowd in Michigan, in fact, is if he fought Bute there and Bute's fans filled the venue. So how does any of that make sense? I mean, I'm American -- from Michigan originally, in fact -- but this idea that Bute has to come to America is just weird. It makes no sense, and if the shoe were on the other foot, no one would be arguing that Dirrell should go to Canada. If Dirrell were the draw and the titleholder, and was filling arenas in Michigan, no one would say Lucian Bute should get home field.
There's enough here, I believe, to suspect that this is more a way for Dirrell to avoid Bute than to land a fight with him. I may be 100% wrong on that, and I'm not saying I'm convinced it's the case, but I'll throw it out there for discussion anyway.
0 recs | 20 comments
Maybe the brain injury was real after all.
I can’t see how opening up one’s own promotional company is going to entice anybody to want to deal with you more. Can’t imagine his trainer having much promoting experience. I assume he has none. There’s certainly more to promoting than putting your name on a banner so you can keep 100& of your paycheck.
Kory Kitchen - January 27, 2012
I agree, someone should really contact Dr. Shaw-High
Apprentice - January 27, 2012
This is very odd. Did he jump or was he pushed? Very crazy.
BoxAnne - January 27, 2012
I will guarantee he wasn’t pushed.
Scott Christ - January 27, 2012
Even weirder.
BoxAnne - January 27, 2012
If he wants to really find out where his name is in the sport without the help of Gary Shaw and Al Haymon, well…be careful what you wish for, I’m suspecting.
Scott Christ - January 27, 2012
Why would anyone dump Al Haymon? Seems like most boxers view him as the messiah.
Kory Kitchen - January 27, 2012
Does anyone rush to put him on TV without those guys backing him? He got an HBO fight once and was so bad they never brought him back, despite Lennox Lewis’ comparison to Muhammad Ali. Shaw is well-known as a favored promoter at Showtime and was the No. 1 reason he was even in the Super Six. It’s not like he was some hot name going into the tournament.
Scott Christ - January 27, 2012
I remember Harold Ledderman calling his HBO fight the worst fight he had ever seen. It’s tough to get kicked off HBO.
Kory Kitchen - January 27, 2012
He is a demigod of boxing..
Zocalo - January 27, 2012
He is more than just a man.
He has become an ideal.
Kory Kitchen - January 27, 2012
On a similar note
From Andre Ward:
Not really, but Dirrell’s trainer could use geography lessons. If Bute was based in Windsor, sure. Detroit to Montreal is about the same drive as Detroit to DC, Atlanta or Memphis.
Brickhaus - January 27, 2012
In all of my confusion (and I admit, my distaste for what I think is some BS here), i didn’t even think about that. I guess at least he didn’t say it’s in Europe.
Scott Christ - January 27, 2012
Hope it works out.
BoxingOutlivesFads - January 27, 2012
Wow. I can see dumping Shaw (with a back-up plan, i.e. a major promoter)
but Haymon as well? Good luck son.
Pops Daniels - January 27, 2012
He seems like a guy who you don’t want to cross given his influence.
Zocalo - January 27, 2012
And the idea that he can change the system
without having built up a name that powers through all of that is what troubles me. Look, Floyd though all of his faults and bogus motivations may ass backwards change the drug testing policy in the sport. It’s a negotiating tactic, but it may be great long term. My point is that once you’ve achieved something large in the sport, then the landscape changes with your personal bargaining power. Mr Dirrell has little to none. While possibly noble an effort, it may end up futile.
Pops Daniels - January 27, 2012
And if anyone has the power to get him blackballed
It’s Haymon
Brickhaus - January 29, 2012 via mobile
I dont understand
What happened all of a sudden to thos ewho adavocate fighters taking control of their own destinies
pakinpower - January 28, 2012
I think if a fighter has a name and a built in fan base, then taking control of their own destinies is perfectly fine. Guys like Mayweather, Pac, Mosley, Cotto, Marquez, at some point Canelo and Chavez Jr will be perfectly fine. However, Dirrell has neither. This is an odd decision.
Apprentice - January 28, 2012
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